MobLab Team

All stories by MobLab Team

This is a global mass movement against genocide
MobLab is back!
Dispatch 153: Structural change is never granted – it’s forced.
We need creative campaigning more than ever during the coronavirus crisis
How are we Measuring People Power in 2020+, and where do we go from here?
Top Stories of 2019
What we learned from listening to the MobLab network
The most thought-provoking campaigning reads of 2018
How civil societies in Brazil, India and the US are resisting growing authoritarianism
Building effective movements for change through distributed organising
From hashtags to hip hop, the hows and whys of cultural campaigning
Beyond the hype: Making sense of blockchain for social change
Why self-care and collective wellbeing are critical to winning change
Building muscle: How positive narratives can beat fake news
How do we innovate and win when campaigning gets harder?
Experimentation, automation, social recruitment: MobLab Live on new campaigning and trends
Want powerful messaging? What science tells us about winning campaign narratives
Confronting authoritarianism with non-violence and innovative engagement
Social ties: A scalable and powerful organising resource
What’s new in mobilisation technology?
What do campaigners need to stay sharp, scale impact?
MobLab Live: Organisations and social movements
MobLab’s top stories of 2015
MobLab Live: Responsive campaigns
MobLab Live: Bearing witness 2.0
MobLab Live: Open-source and distributed organising
MobLab Live: Beyond vanity metrics
MobLab Live: A people-centred approach to privacy technologies
MobLab Live: Tools and trends in people-centred technologies
MobLab Live: People power, grassroots leadership and 21st-century organising
We field tested Google Glass – what campaigners need to know about wearables for activism
14 stories for 2014: What you read and shared this year
Turning one big moment into a lasting campaign
Beyond clicks: What type of changemaker are you?
New supporter-centric outreach model puts people first
Open map project breaks mold and brings new people to campaigning
How campaigners are transforming pre-internet orgs for the modern era
Catching Kerry’s attention: Ocean campaigners elevate Twitter tactics
Changing trends: New power, neuro-campaigning and leaderless movements
Google Nest parody pushes limits of NGO tactics
Internet trends for campaigners: More mobile. More data. More edges.
5 lessons for success from real-world #BrandJam campaigns
Grassroots-led petition site boosts Greenpeace India supporters, reach and power
Online media analysis for campaigners and ‘non-digital’ staff
Campaign Spotting: A new “panic button” app fights kidnapping, arrest & torture
‘No Unga Tax’ victory shows power of local social movements, new ‘missed call’ petition platform
Fashion victims speak up: How the Detox campaign is changing giant company supply chains
Solar Scouts badge creates incentives for youth to scale up solar
We’re crash testing digital campaign tools – and here’s what we’ve found
Should organizations accept bitcoin donations?
‘Climate Caravan’ lights up Cameroon through new tech + local alliances
Protesters storm Guggenheim; Mexicans form human chain
Nimble campaigning: How responding to the news cycle pays off
How to think like the Internet: Report back from SXSWi
Got enough phone juice? Citizen Node aims to keep activists connected
Gamers use satellites to spot deforestation
Citizen support grows #CongressOccupied in Taiwan; People-Power app launches
Is the emergence of a new protest generation on our hands?
Top five tips for actions that mobilise online
Too much e-mail? U.K.’s Arctic 30 daily update show supporters hungry for more
10 bitchin’ tips for writing irresistible web content
Crowdfunding keeps kids warm in Greece – and shows the way forward
Campaign Spotting: Typhoon victims lead protest, people turn to selfies to support causes
Tough engineering problem tackled by ‘coopetition’
‘Global Think Tank’ empowers staff in massive organizational moment
Kiwi communities take the lead in national fight to save coastlines
Campaign Spotting: Hugs for YouTube, Facebook as a translation forum
Voice messages mobilise farmers amidst India drought
How to organize without taking the lead
Campaign spotting: Video curation tells larger eviction story, Walmart workers raise hands
100 in 1 Day ripples across continents from the bottom-up
Casting a wider net through podcasts
Unbranded efforts changing the ‘campaign complex’
Campaign spotting: Shark coffins lead to pledges & Power Shift sparks actions
Campaign spotting: Rally closes factories, cyclists mobilise for new lane
Mobile radio mobilises rural grassroots via cellphones
Warning: Signs create engaging photo protest opps
Campaign spotting: Netizens spark thousands to protest, Instagram contest engages teens
Volunteers successfully scale plastic reduction event across 12 countries
Crowdsourcing contest catches creative campaign ideas
Data inquiry leads to improved social media strategy
Campaign spotting: Stopping destructive tin mining, website fights corruption
Celebrating 1.5 million Facebook fans, Greenpeace Argentina shares lessons
Campaign Bootcamp launches in the UK
Mobilising with people to whom it matters the most
Want more Facebook activity? Surprise them and make ’em happy
Campaign spotting: A healing walk and standing still to move forward
Beyond Coal hits half-way milestone
Clean your email lists and see metrics surge
Campaign spotting: FrontlineSMS corrals record garbage clean up
Campaign spotting: Marching against Monsanto & Facebook pressured
Lessons from a ‘Digi-Grass’ mobilisation
E-mail open rates spike when organizers add amusing extras
When mobilisation takes a life of its own
Campaign spotting: Secret messaging for kids & exposing Coca Cola
Facebook users convince Hungarian companies to wash GMOs from food supply
Campaign spotting: Ending homelessness & global love for the Arctic
How origami connects thousands of French in action
Values help campaigns reach new audiences
Half million ask Volkswagen not to give into . . . The Dark Side (Case Study)
In Greece, crowdfunding is more than a fundraising tool to give deep support to mobilize workers
Advocacy ‘asks’ increase click-through rates in online campaign
Students drive change at Bowling Green University
Thunderclap, a simple and effective fundraising tool
Volunteer makes disappearing bees international issue
Daily campaigning equals longer, deeper conversations
Volunteer uses music to bump coal
A man on a mission to mobilise 2 billion people in 4 years
Blurring the boundaries: 4 creative campaigns integrating online-offline
Want a creative people-powered campaign? Try crowdsourcing
How Walmart workers are making change at world’s largest retailer
A buzzworthy, bottom-up campaign to save the bees
Q&A with SignOn: Letting the people lead
How to skyrocket engagement: FB lessons from Greenpeace India
Campaign creates compelling spokesperson for the Arctic: Santa
Mobilisation lessons from Mexico’s trendy Toxic Tours
Best of MobLab 2012
Top 3 takeaways from FWD 2012: Australia’s first digital campaign conference
Is the new organizing friend to friend?
Ready to become an Arctic Defender?
People-led campaigning platform launches in India, stops industrial dumping
How a Facebook event got 600k people to switch banks
Supporter journey in Hong Kong doubles engagement for Save the Arctic campaign
Swiss game aims to inspire solar revolution
Spark Summit explores potential for volunteer platforms
Greenpeace Compass involves supporters in setting priorities
Games summit taps developers’ passion for saving the planet
Twitter protest hits streets in Germany
How collaboration made investment treaty a national issue in Canada
Middle East Facebook strategy gains 180,000 fans
People power gets dairy producer to say no to GMO
Engaging youth ‘Gangnam style’
Greenpeace USA empowers students to drive campus campaigns
The Force of empathy in advocacy storytelling
Greenpeace and the Great Transition: Global change through communication and campaigning
A Polar Bear in London: Getting Arctic signatories
Raiding the news cycle to raise awareness in Mexico (VIDEO)
“How Big is Yours?” campaign empowers 665,000 people to protect Mediterranean fisheries (Case Study)
Campaigning with People: Pascal Husting, Greenpeace Intern’l Programme Director, on mass mobilisation
Creative volunteers run networks to engage citizens in policy change