Campaign Planning Frameworks
Winning campaigns offer a bold vision, tell a compelling story, and engage people in meaningful ways. Check out these frameworks to guide and assess your work.
The 21st-Century Advocacy Playbook
Use this checklist to assess your team's readiness to campaign for—and win—change in the modern landscape.
From vision and strategy to storytelling and metrics, the canvas ensures you've touched on all the essentials of an effective campaign.
The Anatomy of People-Powered Campaigns
People bring power and value to campaigns with vision, collaboration, data and nimble action.
Six Elements of Open Campaigns
This worksheet outlines the many ways in which a campaign can be opened up for wider ownership, leadership and participation.
Campaigning Needs and Trends
What campaigners need today is not the same as yesterday. Take a look at some of our reports on the challenges faced by those advocating change.
Keep Campaigning Fresh: Trends Impacting Change in 2018
Advocacy campaigners around the world face more risks than ever while the pace of change in communications and tech keeps speeding up. Here’s a look at key trends for 2018.
Perspectives on Global Advocacy Campaigning
According to campaigners from nearly 40 countries in 2017, creative tactics and distributed organising were working, while there was a lack of inclusive coalitions and understanding of security.
Today’s Challenges: Training and Capacity Building
In 2017, we spoke with nearly 70 individuals and organisations about how we can build a globally connected, thriving capacity-building ecosystem for modern advocacy campaigning.
What’s on the Mind of Global Campaigners?
At CampaignCon 2016, changemakers from every continent (sans Antarctica) talked about what they need and what ideas they have for creating a better world.
What Do Campaigners Need to Stay Sharp and Scale Impact?
In 2016, we asked hundreds of changemakers around the globe what they need to win bigger and better change and how MobLab can help.
It takes a movement of many to create and sustain a better world. Learn more about integrating people power into advocacy campaigning.
10 Ways People Power Can Change the World
From boycotts, workplace action and memes, to political campaigns, disaster relief and civil disobedience.
Use this tool to visualise the different ways a person might involved with your campaign, from the lower commitment activity of observing and endorsing to taking up active leadership.
Beyond the First Click: How Today’s Volunteers Build Power for Movements and NGOs
We examine best practices of engaging top-tier supporters and giving volunteers the freedom to take action on behalf of organisations.
The Mobilisation Cookbook
Learn the "key ingredients" of people-powered campaigns and approaches for becoming more engagement-centric.
Grassroots-Led Campaigns Transforming the Landscape of Social Change
A look at the impact of platforms like Change.org, MoveOn.org, Avaaz.org, 38 Degrees, CampaignsByYou, CREDO Mobilize, and more.
How can we effectively capture and communicate our successes in changemaking? Dig in for a few ideas.
Organisation and Team Dynamics
Nimble and creative teams are a product of open, collaborative and well-structured environments. Learn more about how to build and sustain such a working culture.
The Mobilisation Integration Toolkit
To win big, teams need to work seamlessly together. Take a look at systems and tools used by Greenpeace offices around the world.
Do Better and Win Bigger by Taking on Marginalisation
Culture, race, gender and other differences can lead to marginalisation of team members. Here are tips for building stronger, equitable teams.
Instead of a centralised place for all things digital, here's a model for integrating digital skillsets back into every department of an organisation.
Creating a Team Culture Worksheet
Capture the shared purpose, values and behaviours of a team.
Safety and Security
Campaigning for change can be risky work. Check out some strategies for staying safe.
Creating a Rapid Response System
A network of allies and a checklist can protect victims of political persecution and build movement power.
Campaigning in High-Risk Environments
Tactics include investing in analysis, adapting and responding rapidly, listening to communities and treading lightly—especially with media.
Storytelling and Content
An effective campaign tells a compelling story that inspires action and shifts values, beliefs and behaviours. Check out these tips and tricks to create one.
Call to Action Worksheet
Use this worksheet to detail how you talk about your campaign to motivate people to take action.
Four Magic Steps to Creating Shareable, Purpose-Driven Social Media Content
To create content that engages audiences beyond your current supporters, put your efforts into spotting, creation, distribution and listening.
Understanding the Problem
To create lasting change, we must look deeper to understand the root cause of the problem we’re trying to solve. Here are some tools to map a campaign issue.
Deepen your understanding of the problem, moving from "what just happened?" to "what beliefs keep the system in place?"
Identify who and what upholds the system underlying your chosen problem and surface leverage points to target in your campaign.
Identify the political, cultural, social and environmental trends surrounding the problem that your campaign aims to address.
Use this diagram to chart the causes of the problem that your campaign aims to address and how that problem affects people differently.