There are no set rules or definitions for open campaigns, but there are a number of different ways in which a campaign or organisation can be “open.”
We surfaced these six questions to help guide your thinking about open campaigns and strategies. The Chronicle of Philanthropy offered this guidance to readers when it republished the checklist:
“Think of the elements and the corresponding volunteer involvement as levers organizers can pull depending on the campaign’s goals and needs. Some campaigns may blend organization-focused activities with grass-roots approaches.”
Consider the factors above when building or analysing your campaign. But don’t worry if you find that your campaign is on many varying points along the spectrum. This is designed to facilitate discussion around ways to scale participation in your mission — not serve as a list of must-haves.
Thanks to the participants of Open Campaigns Camp who collaborated to develop this framework in 2015.