Video campaigning: Empowering the right people in a world of infinite video
New tools aimed at campaigners and NGOs are helping create video and distribute to targeted audiences. But impact measurement remains a challenge.
Testing all the things: Big Clean Switch using market insights to change behaviour
Find out how market research is helping Big Clean Switch ask the right questions and test the right messages so that UK households will start using 100% clean energy.
Building muscle: How positive narratives can beat fake news
MobLab Live explores how changemakers in Ukraine, Pakistan and the United States communicate effectively in the age of online misinformation.
Changing global fishing: How pet lovers helped take on Thai Union
Want to change a complex system? The global fishing industry is exactly that. A look at how Greenpeace and partners took on Thai Union by reaching pet lovers and exposing human slavery.
How to build public support with personal stories
Stories matter, even more than production. Nicole Hod from ANU explains shares her organisation’s experience with the power of personal stories.
What just happened? A look back at the stories of 2017
2017 was a year to remember, even if some of the specifics are best forgotten. Here's our scan of 2017 stories affecting campaigners.
Eight ideas: How campaigns and campaigners are changing for 2018
Campaigners from around the world got together at CampaignCon to learn, network and share. We share eight ways campaigns (and campaigners) are changing.
Want powerful messaging? What science tells us about winning campaign narratives
MobLab Live explores why narratives should give people agency to take action for good.
Global campaigning: What’s working, not working (so well) and what’s missing
According to campaigners from nearly 40 countries in 2017, creative tactics and distributed organising were working, while there was a lack of inclusive coalitions and understanding of security.