What advocacy organisations need to win today
Traditional approaches to advocacy strategies, decision-making, and building power at the grassroots level fall short in an age of people-powered movements.
The keys to the Sunrise Movement’s momentum? A bold idea, a visionary narrative, and organising best practices
Nathan Willcox and Carina Barnett-Loro from the Climate Advocacy Lab look at research that helps explain the effectiveness of the campaign for a Green New Deal in the US.
The most thought-provoking campaigning reads of 2018
For advocacy campaigners, 2018 was a year of experimentation, rethinking and people power. Revisit some of the top moments.
Relationships matter, and 7 other social media lessons from 350.org
How can you use social media to reach people and move them to action? Thelma Young reflects on the 350.org team's search for strategies.
How civil societies in Brazil, India and the US are resisting growing authoritarianism
MobLab Live explores what changemakers in these three countries have learned while building power to confront growing authoritarianism.
How powerful conversations won abortion rights in Ireland
Overturning the abortion ban in Ireland meant equipping people to share their stories and spark conversations with their friends and family.
Video campaigning: Empowering the right people in a world of infinite video
New tools aimed at campaigners and NGOs are helping create video and distribute to targeted audiences. But impact measurement remains a challenge.
Testing all the things: Big Clean Switch using market insights to change behaviour
Find out how market research is helping Big Clean Switch ask the right questions and test the right messages so that UK households will start using 100% clean energy.
Building muscle: How positive narratives can beat fake news
MobLab Live explores how changemakers in Ukraine, Pakistan and the United States communicate effectively in the age of online misinformation.