Lessons from the grassroots campaign playbook
In this Mini Masterclass with Future Advocacy, campaigner Katherine Sladden explains how to make change—the bootstrap way.
How Greenpeace is using psychological approaches to build more effective climate campaigns
The internal cognitive science lab Mindworks is helping the organisation design initiatives that give audiences the courage to take action.
Cognitive science lab Mindworks is shifting how Greenpeace thinks about campaigning
To nurture internal buy-in toward designing more mindset change campaigns, Mindworks has created participatory trainings that put local office leaders in the driver’s seat.
Want winning digital campaigns? Act fast, fail fast and tell great stories
Change.org’s UK Director Kajal Odedra offers her top tips for campaigning effectively on the internet in this latest Mini Masterclass with Future Advocacy.
How ActionStation trains an army of keyboard warriors to promote love over hate
The New Zealand-based community campaigning organisation is building people power in an iterative and narrative-savvy way.
How Fine Acts is bridging the arts and advocacy worlds to build a free vault of campaign visuals
“When done well, visual content shows, rather than tells, and goes straight to one’s heart,” says Svetla Baeva, Fine Acts Campaigns Director.
#KeepItOn campaign’s ‘shutdown stories’ offer a lesson in listening, adapting and participation
After the campaign's launch, Access Now saw that those affected by internet blackouts were interested in contributing their personal stories. So, the organisation created a way to do so.
How a cross-issue coalition worked together to create a hopeful vision of Europe
Practical tips from Laura Hieber and "Europe We Want" for working in coalition on a narrative framing project.
What advocacy organisations need to win today
Traditional approaches to advocacy strategies, decision-making, and building power at the grassroots level fall short in an age of people-powered movements.