testing, learning and iteration Archives

22 January 2019

What we learned from listening to the MobLab network

MobLab spoke to 100 campaigners from 38 countries to find out what challenges they face in their work for progressive change.

by MobLab Team

6 June 2018

Testing all the things: Big Clean Switch using market insights to change behaviour

Find out how market research is helping Big Clean Switch ask the right questions and test the right messages so that UK households will start using 100% clean energy.

by Jamie Woolley

3 May 2018

City of Dreams: How millions are now voting to stop climate change

In Brazil, changemakers are testing ways to convene diverse partners, turn data into decisions and open up their campaigns.

by Ted Fickes

9 April 2018

Tomando Bimbo con un nuevo enfoque: Un caso de estudio de Acelerador de Campañas

Greenpeace México utilizó Acelerador de Campañas en 2016 para probar estrategias creativas dirigidas a empujar a la empresa multinacional a ser un líder en agricultura sostenible.

by Fermín Koop

9 April 2018

Taking on Bimbo with a new approach: A Campaign Accelerator case study

Greenpeace Mexico used Campaign Accelerator in 2016 to test creative strategies aimed at pushing the multinational grocery and baking company towards being a leader in sustainable agriculture.

by Fermín Koop

28 March 2018

Experimentation, automation, social recruitment: MobLab Live on new campaigning and trends

MobLab Live takes a look at groups using bots, automation and Facebook Live to recruit and engage new activists.

by MobLab Team

22 December 2017

What just happened? A look back at the stories of 2017

2017 was a year to remember, even if some of the specifics are best forgotten. Here's our scan of 2017 stories affecting campaigners.

by Ted Fickes

19 December 2017

Eight ideas: How campaigns and campaigners are changing for 2018

Campaigners from around the world got together at CampaignCon to learn, network and share. We share eight ways campaigns (and campaigners) are changing.

by Monica Davies

8 November 2017

Global campaigning: What’s working, not working (so well) and what’s missing

According to campaigners from nearly 40 countries in 2017, creative tactics and distributed organising were working, while there was a lack of inclusive coalitions and understanding of security.