Over the last few years, a whole load of people inside Greenpeace, some new, some old, have been acquiring job titles with the words mobilisation added in. There’s a wind of change in the organisation, at least when it comes to role descriptions, but it hasn’t always been like this.
None of us studied ‘mobilisation’ at college and many of us were employed to work on digital, or as volunteer coordinator, on social media or youth coordination. At least that’s what our old job descriptions said.
So where have the mobilizers come from? Have we been invaded? When did they appear? And are they here to stay?
To take an example, where mobilisation has become firmly entrenched, who are the people behind mobilisation in Greenpeace Méjico? And how did the incredible Cabo Pulmo campaign, that collected 220k supports in three months to cancel a mega tourist spot in Baja California, get organised by a local teacher, a photographer, a publicist and a radio presenter?
More worrying, what has pole dancing to do with mobilisation? Keep reading.
Behind the online media and publicity of Greenpeace Méjico is @SaraiRoZ. After studying organisational communication and working in public relations and community management for various publicity agencies, she was assimilated into the mobilisation department. Clearly there is too much digital in her life, so her secret passion is old school radio.
@DaniAlbarn is Community Manager for one year now in Greenpeace, after a temporary position for the 40 anniversary project. She studied design and visual communication and she worked in local TV channels, Oxfam Méjico, a publishing house…always doing social media.
Before Greenpeace @Oliver_Trujillo worked in radio – doing anything you can imagine, and as a small independent documentary film producer. Now he is a Greenpeace web designer, web master, volunteer with Greenpeace, and also still making social documentaries, doing anything you can imagine. He’s done well be his studies in communications sciences.
After studying publicity, @flor_lavariega spent years working in different NGOs working on woman’s rights and HIV affected. Now the head of online mobilisation, she’s come a long way from her initial role with Greenpeace in merchandising and publicity.
To the volunteers, the name at the bottom of the email is Adriana, but everyone knows she is @ChowGPMX one of Greenpeace Méjico’s volunteer coordinators. She studied graphic design, and her real profession is as a photographer, so Méjican volunteers always look good. As a photographer and deckhand on Greenpeace ships, she has travelled the world.
Our newest acquisition is @VernicaPatraca, who started three months ago as the head of offline mobilisation. Before setting sail with Greenpeace, she studies international relationships and has been working for the social development program of a bank. She’s come a long way so welcome on board.
Finally @BrendaS_GPMX is Greenpeace Méjico’s other volunteer coordinator, and this has been the longest job in her life – and not just because she’s been working for many years. Before Greenpeace she had a host of different jobs in education, writing school books, as a teacher and more as a student of pedagogy. She’s still learning new things, like writing, sign language and even pole dancing!
So, do you really know the people working in your mobilisation department, or with the word mobilisation in their job title? How did they get here, where did they come from, and what are they really up to? Perhaps there are more surprises waiting for you.