Cognitive science lab Mindworks is shifting how Greenpeace thinks about campaigning
To nurture internal buy-in toward designing more mindset change campaigns, Mindworks has created participatory trainings that put local office leaders in the driver’s seat.
Want winning digital campaigns? Act fast, fail fast and tell great stories
Change.org’s UK Director Kajal Odedra offers her top tips for campaigning effectively on the internet in this latest Mini Masterclass with Future Advocacy.
‘Successfully working in a movement means recognising your strengths and weaknesses’
Mozilla's Brandi Geurkink and Jon Lloyd reflect on the campaign to hold Google and Facebook accountable to their promises for political ad transparency.
How ActionStation trains an army of keyboard warriors to promote love over hate
The New Zealand-based community campaigning organisation is building people power in an iterative and narrative-savvy way.
What makes a brilliant advocacy strategy?
"Who can give us what we want?" and "why haven't they given it to us yet?" are some of the big questions that campaigners need to examine, says Save the Children's Kirsty McNeill.
How Fine Acts is bridging the arts and advocacy worlds to build a free vault of campaign visuals
“When done well, visual content shows, rather than tells, and goes straight to one’s heart,” says Svetla Baeva, Fine Acts Campaigns Director.
#KeepItOn campaign’s ‘shutdown stories’ offer a lesson in listening, adapting and participation
After the campaign's launch, Access Now saw that those affected by internet blackouts were interested in contributing their personal stories. So, the organisation created a way to do so.
Why coalition building isn’t about the coalition: Listening, leading, and making change happen
Nick Martlew, Strategy Director at Digital Action and author of the Creative Coalitions handbook, talks to Future Advocacy CEO Olly Buston about the key elements of building a powerful coalition.
How ‘networks beyond the network’ helped L’Associació de Drets Sexuals i Reproductius build an influential Twitter campaign
Their campaign put the public financing of ultra-conservative groups in Catalonia on the political agenda, even though their accounts didn't have many followers at the time.