Recent stories by Nithin Coca
How Greenpeace is using psychological approaches to build more effective climate campaigns
The internal cognitive science lab Mindworks is helping the organisation design initiatives that give audiences the courage to take action.
Cognitive science lab Mindworks is shifting how Greenpeace thinks about campaigning
To nurture internal buy-in toward designing more mindset change campaigns, Mindworks has created participatory trainings that put local office leaders in the driver’s seat.
Video campaigning: Empowering the right people in a world of infinite video
New tools aimed at campaigners and NGOs are helping create video and distribute to targeted audiences. But impact measurement remains a challenge.