Resources Archive

Campaign Planning Frameworks

Winning campaigns offer a bold vision, tell a compelling story, and engage people in meaningful ways. Check out these frameworks to guide and assess your work.

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The 21st-Century Advocacy Playbook

Use this checklist to assess your team's readiness to campaign for—and win—change in the modern landscape.

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Campaign Canvas

From vision and strategy to storytelling and metrics, the canvas ensures you've touched on all the essentials of an effective campaign.

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The Anatomy of People-Powered Campaigns

People bring power and value to campaigns with vision, collaboration, data and nimble action.

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Six Elements of Open Campaigns

This worksheet outlines the many ways in which a campaign can be opened up for wider ownership, leadership and participation.

Campaigning Needs and Trends

What campaigners need today is not the same as yesterday. Take a look at some of our reports on the challenges faced by those advocating change.

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Keep Campaigning Fresh: Trends Impacting Change in 2018

Advocacy campaigners around the world face more risks than ever while the pace of change in communications and tech keeps speeding up. Here’s a look at key trends for 2018.

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Perspectives on Global Advocacy Campaigning

According to campaigners from nearly 40 countries in 2017, creative tactics and distributed organising were working, while there was a lack of inclusive coalitions and understanding of security.

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Today’s Challenges: Training and Capacity Building

In 2017, we spoke with nearly 70 individuals and organisations about how we can build a globally connected, thriving capacity-building ecosystem for modern advocacy campaigning.

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What’s on the Mind of Global Campaigners?

At CampaignCon 2016, changemakers from every continent (sans Antarctica) talked about what they need and what ideas they have for creating a better world.

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What Do Campaigners Need to Stay Sharp and Scale Impact?

In 2016, we asked hundreds of changemakers around the globe what they need to win bigger and better change and how MobLab can help.

Engaging People

It takes a movement of many to create and sustain a better world. Learn more about integrating people power into advocacy campaigning.

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Measuring People Power in 2020+

How do you measure gifts of time, expertise and leadership? What indicators can you use to assess grassroots power building, organising and volunteer initiatives?

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10 Ways People Power Can Change the World

From boycotts, workplace action and memes, to political campaigns, disaster relief and civil disobedience.

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Engagement Pyramid

Use this tool to visualise the different ways a person might involved with your campaign, from the lower commitment activity of observing and endorsing to taking up active leadership.

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Beyond the First Click: How Today’s Volunteers Build Power for Movements and NGOs

We examine best practices of engaging top-tier supporters and giving volunteers the freedom to take action on behalf of organisations.

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The Mobilisation Cookbook

Learn the "key ingredients" of people-powered campaigns and approaches for becoming more engagement-centric.

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Grassroots-Led Campaigns Transforming the Landscape of Social Change

A look at the impact of platforms like Change.org, MoveOn.org, Avaaz.org, 38 Degrees, CampaignsByYou, CREDO Mobilize, and more.

Measuring Impact

How can we effectively capture and communicate our successes in changemaking? Dig in for a few ideas.

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Measuring People Power in 2020+

How do you measure gifts of time, expertise and leadership? What indicators can you use to assess grassroots power building, organising and volunteer initiatives?

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Beyond Vanity Metrics: Toward Better Measurement of Member Engagement

Metrics should help you improve how you invest in and plan campaigns.

Organisation and Team Dynamics

Nimble and creative teams are a product of open, collaborative and well-structured environments. Learn more about how to build and sustain such a working culture.

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The Mobilisation Integration Toolkit

To win big, teams need to work seamlessly together. Take a look at systems and tools used by Greenpeace offices around the world.

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Do Better and Win Bigger by Taking on Marginalisation

Culture, race, gender and other differences can lead to marginalisation of team members. Here are tips for building stronger, equitable teams.

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Detangling Digital

Instead of a centralised place for all things digital, here's a model for integrating digital skillsets back into every department of an organisation.

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Creating a Team Culture Worksheet

Capture the shared purpose, values and behaviours of a team.

Safety and Security

Campaigning for change can be risky work. Check out some strategies for staying safe.

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Creating a Rapid Response System

A network of allies and a checklist can protect victims of political persecution and build movement power.

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Campaigning in High-Risk Environments

Tactics include investing in analysis, adapting and responding rapidly, listening to communities and treading lightly—especially with media.

Storytelling and Content

An effective campaign tells a compelling story that inspires action and shifts values, beliefs and behaviours. Check out these tips and tricks to create one.

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Call to Action Worksheet

Use this worksheet to detail how you talk about your campaign to motivate people to take action.

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Four Magic Steps to Creating Shareable, Purpose-Driven Social Media Content

To create content that engages audiences beyond your current supporters, put your efforts into spotting, creation, distribution and listening.

Understanding the Problem

To create lasting change, we must look deeper to understand the root cause of the problem we’re trying to solve. Here are some tools to map a campaign issue.

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Resources

Campaign Planning Frameworks

The 21st-Century Advocacy Playbook

Campaign Canvas

The Anatomy of People-Powered Campaigns

Six Elements of Open Campaigns

Campaigning Needs and Trends

Keep Campaigning Fresh: Trends Impacting Change in 2018

Perspectives on Global Advocacy Campaigning

Today’s Challenges: Training and Capacity Building

What’s on the Mind of Global Campaigners?

What Do Campaigners Need to Stay Sharp and Scale Impact?

Engaging People

Measuring People Power in 2020+

10 Ways People Power Can Change the World

Engagement Pyramid

Beyond the First Click: How Today’s Volunteers Build Power for Movements and NGOs

The Mobilisation Cookbook

Grassroots-Led Campaigns Transforming the Landscape of Social Change

Measuring Impact

Measuring People Power in 2020+

Beyond Vanity Metrics: Toward Better Measurement of Member Engagement

Organisation and Team Dynamics

The Mobilisation Integration Toolkit

Do Better and Win Bigger by Taking on Marginalisation

Detangling Digital

Creating a Team Culture Worksheet

Safety and Security

Creating a Rapid Response System

Campaigning in High-Risk Environments

Storytelling and Content

Call to Action Worksheet

Four Magic Steps to Creating Shareable, Purpose-Driven Social Media Content

Understanding the Problem

Systems thinking for campaigning and organising

Iceberg

System Map

Context Map

Problem Diagram