Already have facilitation expertise and want to give the Campaign Accelerator a try, or just want to take a closer look at the methods and templates to see what might be useful to you?
We’ve produced the following guides for each of the five modules — Define, Sense, Create, Prototype, and Plan. Each module corresponds to a day of the campaign planning process described in more detail here.
Each guide contains step-by-step instructions and facilitation tips as well as printable templates for each exercise.
We’ve also included a sample five-day agenda to use as a starting point, but how you use these tools is up to you.
You can break it down and develop your plan over a longer period or select a few tools and methods to create a campaign in a day to respond to current events. In reality you’ll find the process is not linear; you may revisit these tools and techniques many times as you learn and develop the campaign based on feedback.
If you take a look and this seems great but you want more support, check out our workshop and training pages.
Module Guides
Click to download the full guides for each day’s module.
Campaign Accelerator Exercise Templates
Each day/module includes worksheets and exercise templates which you can print. Scroll through the list below to view these materials.
Day 1: Define
Problem Diagram A0
Problem Diagram A4
Who Will You Work With A1
Who Will You Work With A4
Campaign Canvas A0
Campaign Canvas A4
Day 2: Sense
Persona Worksheet A1
Persona Worksheet A4
Framing Worksheet A1
Framing Worksheet A4
Questioning Worksheet A1
Questioning Worksheet A4
Interview Worksheet A1
Interview Worksheet A4
Insight Statements Worksheet A1
Insight Statements Worksheet A4
First Focus Questions Worksheet A1
First Focus Questions Worksheet A4
Focus Questions Based on Insights Worksheet A1
Focus Questions Based on Insights Worksheet A4
Focus Questions Mash-Up Worksheet A1
Focus Questions Mash-Up Worksheet A4
Focus Questions Formula Worksheet A1
Focus Questions Formula Worksheet A4
Day 3: Create
Creative Model A0
Creative Model A4
Idea Generation A1
Idea Generation A4
Idea Evaluation & Selection A1
Idea Evaluation & Selection A4
Idea Development A1
Idea Development A4
Idea Concretisation A1
Idea Concretisation A4
Revolutionary Matrix Diagram A1
Revolutionary Matrix Diagram A4
Day 4: Prototype
What to Prototype Worksheet A1
What to Prototype Worksheet A4
Prototype Testing Worksheet A1
Prototype Testing Worksheet A4
Prototype Debrief Worksheet A1
Prototype Debrief Worksheet A4
Day 5: Plan & Pitch
Creating a Call to Action Worksheet A1
Creating a Call to Action Worksheet A4
Detailed Engagement Pyramid A1
Detailed Engagement Pyramid A4
YOUR Engagement Pyramid Worksheet A0
YOUR Engagement Pyramid Worksheet A4
Open Campaigning Handout A1
Open Campaigning Handout A4
Creating Team Culture Worksheet A0
Creating Team Culture Worksheet A4