Have you ever clicked on an online petition and wondered whether it worked?
In 2016, GetUp, a digital campaign organisation best known for its online petitions and email campaigns, decided to go offline. They came up with a strategy to remove extreme conservative politicians from the Australian parliament. One of the places they went to was the electorate of Bass in northern Tasmania, a seat not known for being welcoming to out-of-towners.
What did they do and how did they do it? GetUp has been condemned by many for the campaign they ran. In episode 9 of the ChangeMakers Podcast, they talk openly about its strengths and weaknesses.
ChangeMakers and MobLab
MobLab is proud to be the launch partner of the ChangeMakers Podcast, a weekly half-hour series that tells global stories of ordinary people working together to create positive change and the lessons they learn along the way. It’s hosted by activist and social change leader Dr. Amanda Tattersall.
Visit the ChangeMakers Podcast website to learn more.
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Top photo: Photo by Flickr user Kodak Views. CC BY 2.0
Categories:
strategy
