We asked Martin Prieto, Executive Director of Greenpeace Argentina and the Argentinian Innovation Lab for his thoughts.

Some context: Greenpeace Argentina is known within the global organisation for its focus on “integrated campaigning” — an approach that successfully puts people (or mobilisation) at the center of campaigns and focuses every part of the organization on supporting successful mobilisation efforts, from fundraising to digital to volunteer coordination staff. We’ll have more on this and other learnings from Greenpeace Argentina in future updates.