Michael Silberman

Global Director at MobLab

Quick update here on a major project, Innovations in Mobilisation, that we’ve been working on for the better part of this year in partnership with The Engage Network. The goal was to collect “bright spots” or positive trends and stories in Greenpeace’s global mobilisation efforts — and to surface innovations in mobilisation that will help Greenpeace and its allies win bigger.

We’ll post a recap of take-aways soon, but in the meantime we’ve been supporting staff around the world who have stepped up to deliver the presentation locally and host a conversation on the topic. Thanks to these leaders, teams in 16 countries have now engaged with the presentation — and 10 more are planned for the next 60 days. The majority of you who gave the presentation even took the time to localize the presentation and share notes of the follow-0n discussion.

(Staff can download the presentation here. Others can watch a recorded version here.)

Here’s a snapshot of the conversations sparked by these local presentations:

“We also had a great discussion at the end about mobilising being at the heart of our activities. I must say GP is really in a different place than it was even 3 years ago. 3 years ago we had people going into hysterics about mobilising and us being part of the movement Now the debate is about how we are going to do it.

The best part for us was the pie graph that shows “this is how many supporters would/would not do NVDA if asked.” People thought about this and then felt like they could widen the invitation, and create more spaces for participation; diversifying the types of actions and type of activism.”

And thoughtful questions:

“The presentation does not differentiate between countries and regional differences. Many things in the presentation do not work in our countries. We have to develop unique approaches for the region. Our people are not used to contributing to something; they want us to tell them what to do.

We should ask local people what we should do. We don’t go out to people enough, campaigners, directors and managers should also go out to the street and meet people to feel the reality. There will not be one golden egg that we can use throughout our region. We need to invest into market research and polls among supporters and activists.”

International Executive Director Kumi Naidoo requested that all offices participate in this conversation to help strengthen our supporter engagement work and Greenpeace’s ability to mobilise more effectively. (Staff: Here’s a copy of the letter that Kumi sent to your Executive Director.)

If your country hasn’t presented yet, or you want support with planning or developing the presentation to fit your team or country’s needs, please email MobLab[at]greenpeace.org or Marianne Manilov of The Engage Network.

Michael Silberman

Michael Silberman is a senior campaigns strategist with more than a decade of experience guiding social change organisations to achieve greater impact through the creative use of participatory strategies and technologies.