Ted Fickes

Editor, writer and strategist

Why radical? Many organizations survey their members or find ways to receive comments, but few are willing to completely abandon or shift campaign plans based on that input. When you’re surrounded by issue and campaign experts, the notion of getting valuable strategic direction from thousands of supporter voices can be counter-intutitive. Even crazy.

But that’s exactly how they’ve found success in Greenpeace Argentina. Here are two great stories from Executive Director Martin Prieto about how the team at Greenpeace Argentina has successfully developed campaigns that embrace the idea of “supporters know best.”

It’s all part of a larger ethos of building people-powered campaigns. At the end of a campaign, Greenpeace Argentina staff and campaigners want supporters to be saying “I won with Greenpeace,” not “Greenpeace won its campaign.”