Mobilisation Lab equips advocacy campaigners and their organisations to win in the networked age with transformative, participatory and collaborative approaches to social change. Why? Because these strategies are key to addressing the scale and complexity of the challenges we face today.

One way we advance this mission is by publishing stories about what’s working (and what’s not) in advocacy campaigns. These stories can be written by someone with first-hand experience with the campaign or organisation in question or they can be reported by a knowledgeable observer.

  • Stories about what? Lessons and innovations in advocacy campaigning
  • For who? A global audience of advocacy campaigners, decision makers and leaders
  • Why? To provide the inspiration and know-how necessary to build more transformative, participatory and collaborative campaigns and organisations
  • Word count? 500-1,200 words, although we sometimes go shorter or longer

What makes a MobLab story different?

Generally, storytelling about advocacy campaigning in most media outlets focuses on the five Ws (Who, What, Where, When, and Why). The How becomes an optional detail.

  • Campaigners mobilise protests against an issue

At Mobilisation Lab, however, the How is the story. Our stories offer timely, accurate and practical information about the mechanics of changemaking that readers can use to inform their own work.

  • Campaigners explain the innovative strategy behind those protests
  • Campaigners explain what worked and what didn’t in those protests

What is a MobLab story about?

A Mobilisation Lab story is generally about lessons, innovations or trends involving transformative, participatory and/or collaborative approaches to social change. Breaking that down further, it might touch on one or more of the following aspects of advocacy campaigning:

  • Collaboration: How different actors in and around an advocacy campaign work together
  • Culture and leadership: Transforming the internal structures of teams and organisations to enable more effective and equitable approaches to changemaking
  • Narrative, framing and storytelling: Inspiring action and shifting values, beliefs and behaviours through storytelling
  • Planning: The tools, exercises and frameworks used in the process of planning an advocacy campaign
  • Organising, mobilising and engagement: Building and leveraging the power of people
  • Safety and security: How changemakers stay safe in the face of evolving threats
  • Strategy: The thinking behind how an advocacy campaign will pursue and achieve change
  • Tech, tools and tactics: Imagining, designing and deploying these elements in a campaign, organisation or movement
  • Testing, learning and iteration: Testing and measuring the effectiveness of an idea, strategy, tactic or tool, and adapting based on lessons learned

All stories are also told in a way that conforms to the principles outlined in our Editorial Code.

What are some real-life examples of a MobLab story?

Below are six stories published by MobLab that offer an example of what we’re looking for:

What’s not a MobLab story?

  • Human interest stories—although humans should be central to a MobLab story
  • Political or economic analyses—although, depending on the story, some political or economic context could be useful for our global audience
  • Press releases and puff pieces—a MobLab story is always grounded in reality; we’re especially interested in exploring challenges

Who is reading MobLab stories?

MobLab stories are read and shared by a global network of social change practitioners, decision makers, and leaders—who already understand the basics of advocacy campaigning. However, the ideas contained in our stories help them to improve the impact of their campaigns and shift their organisations to more effective and agile ways of working.

Depending on the topic or theme, MobLab stories can also be of interest to academics, funders, policy makers, social entrepreneurs, and technologists.

Have a story you want to write?

We’d love to hear about it! Send the following details about your idea, as well as your proposed date of delivery and a short bio, to

  • What is the story about? (1-2 sentences)
  • What is noteworthy about this story, in relation to MobLab’s mission of challenging advocacy campaigners and their organisations to build people power, use creative tactics, tackle root causes and adopt innovative cultures? (1 sentence)
  • What potential lesson(s) does this story hold for changemakers? (1 sentence)

We look forward to hearing from you!