Tracy has been leading and advising on people powered campaigns for more than a decade. She is a co-founder of the Mobilisation Lab and continues to guide social change organisations to achieve greater impact through the use of systems thinking, human-centred design and participatory campaign design. Tracy led the development of MobLab’s Campaign Accelerator process that is being taught and used by organisations around the world, and is currently exploring the fields of neuroscience and regenerative leadership for application in people powered movements. She is an experienced process and workshop designer and facilitator, having led workshops and trainings all over the world for organisations including Amnesty International, Greenpeace, Save the Children, The Swedish Insitute, World Animal Protection, Urban Movement Innovation Fund and Unicef. She holds a masters degree in design thinking.
Tracy serves on the Mobilisation Lab Collective Board.