How does it work?
This mandate comes directly from the SMT, and it covers all campaign planning meetings, including impromptu meetings that happen throughout the course of a campaign. Simply put, a campaign meeting may not take place without representation from Mobilisation and Fundraising.
There is also a great deal of autonomy given to each department to execute on the pieces of the campaign it knows best, and specific mechanisms in place to guarantee that autonomy. See Campaign Brief Agreements and The Two-Hour Window for more.
What’s the impact?
Many Greenpeace NROs have made significant strides when it comes to incorporating mobilisation principles throughout the organization. However there are still numerous challenges to fully integrating a mobilisation perspective throughout the lifecycle of a campaign.
As many NROs have learned, when Mobilisation is not present from the get-go in a campaign, then the Mobilisation department often ends up creating Mob tactics as “window dressing” to a campaign whose trajectory is already set. This is frustrating for the members of the team, and also greatly reduces the chances of delivering meaningful mobilisation results and impact.
Greenpeace Argentina’s meetings mandate ensures that Mobilisation’s specialized skills have a voice at the table from the get-go — shaping campaign strategy and making the best use of Mobilisation tactics as the campaign unfolds.
“When people need to reach agreement on how to proceed, people from mobilisation and fundraising have to be there. The fact that those two areas are represented there is very important. And they’re not just there as witnesses. There cannot be a campaign meeting without them. Not a single one. Whatever decisions are going to be made have to be made with them.”
– Martín Prieto, Executive Director