Trusting the people: A manifesto for Open Campaigning

Campaigning, People Lead

Pierre Terras, a Global Strategist on Greenpeace’s Detox campaign offers his insights into trust, crowdsourcing strategy and putting open campaigning principles into practice.  One year ago we invited a snowboard freeride champion to join us at our Detox outdoor strategy meeting in Zurich. It was my first time attending such a restricted campaign decision making process with a “non Greenpeacer.” I was a bit nervous at the start but looking at it today and considering the ideas, insights and skills he brought I am convinced it was definitely worth trusting him. Being transparent about our campaign strategies and creating...

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