Many organizations struggle to integrate campaigns, communications and digital. Others are trying to understand how to engage, support and work with citizen networks both online and on the ground.
If these issues resonate with your organization, join us for a special event in Washington, DC, that we are co-producing with Communicopia: “Networking your Institution for the Citizen Age.”
We’ll be sharing our latest thinking on the cultural, political, and technological context that has changed how social change happens, and the attributes of networked institutions that are structured in fundamentally different ways than traditional NGO’s and punch far above their weight online and off.
Registration is limited to Director level and above (people with the ability to influence organizational structures and cultures). This is a free event with refreshments provided thanks to our partners. RSVP’s are required, please register today!
Networking Your Institution for the Citizen Age: The traits of successful people-powered organizations
Many traditional NGO’s struggle with digital innovation, supporter engagement, and integrating campaigns and communications across silos. Yet there is a new category of typically smaller, more nimble, less hierarchical, and highly collaborative “networked institutions” who integrate people power into their core and are seeing great success.
Networked institutions, typically those “born after the Internet”, behave quite differently from traditional NGO’s, and because their structures are more aligned with the fundamental organizing principles of the web, they punch far above their weight online. But traditional institutions who want the benefits of people power are also integrating new behaviors and practices to become more open, adaptable, and networked.
In this free workshop we will discuss:
- the differences between traditional NGO’s and networked institutions
- why networked institutions are an adaptation to the unique challenges and opportunities of our times
- a developmental framework for how institutions manage digital, including limits and opportunities at each level
- integration behaviors of successful people-powered institutions and network centric campaigns
The presentation will be sprinkled with multiple real world stories from networked institutions and recent innovations from across the Greenpeace International network.
Jason Mogus is the principal strategist of Communicopia, a Vancouver, Canada based firm that has helped social mission organizations create world class digital programs, projects, and teams for 20 years. Jason has led digital transformation projects for Human Rights Watch, the UN Foundation, the Elders, the TckTckTck climate coalition, and the new Tar Sands Solutions Network. He is also the founder and current board member of Web of Change.
Michael Silberman is the Global Director of the Digital Mobilisation Lab at Greenpeace. The “MobLab” exists to transform how campaigns are fought and won, pioneering a powerful new era of “people-powered” strategies that amplify campaign impact and create positive change. Silberman and his team work with Greenpeace and its allies in 42 countries to envision, test, and roll out creative new means of communicating, organizing, and fundraising online. He is a co-founder of EchoDitto and on the board of Web of Change.