The Mob Squad is a rapidly growing community of staff at Greenpeace and among our allies dedicated to people-powered campaigning and the arts and sciences of supporter mobilisation. This is part of a series of Mob Squad profiles to learn more about their lives and work. Check out all the profiles. Know a Mob Squader that should be featured? Email email@example.com.
Bruno Giambelluca’s involvement with Greenpeace started in 2007 when, as a supporter, he received a magazine about a waste project in Buenos Aires and called the office to learn more.
Bruno received information to start the Zero Waste campaign in his hometown of Bahía Blanca, Argentina. He started to contact local authorities and people who knew more about the waste issues.
Since 2008, the campaign — which in Spanish is “Basura Cero Bahía Blanca” — was started with a zero-waste model that prioritizes recycling and jobs instead of waste resources and incineration.
The campaign work focuses on political lobbying and rallying more support for the Zero Waste bill. Bruno has received the support of many organizations, including: 350.org, Global Alliance for Incinerator Alternatives, Both ENDS, Konrad Adenauer Foundation, Health Care Without Harm, The Million Person Project, Greenpeace, Taller Ecologista and Coalición Ciudadana Anti-Incineracion.
Bruno takes part in Bahia Blanca city council public hearings about oxo-biodegradable bags. Because of the hard work of supporters, the Zero Waste bill is being debated in city council.
Araceli Segura, a Latin America Developer with Vol Lab, says Bruno’s Zero Waste campaign in Bahía Blanca caught the eye of Greenpeace Argentina because of its success — which surpassed (comparing in terms of human and money resources) what the organization had organized in Buenos Aires.
Bruno became a Greenpeace Argentina volunteer with the New Media Team in 2009, answering questions from community members on Facebook. Since then his involvement increased.
In 2010, when a mobilisation staff member from Greenpeace Argentina recruited Bruno to the team, it was initially unclear what his role would be — but they wanted him to work there.
Bruno became the assistant community manager. In this role he contributes to Facebook, Twitter and other social media networks. Today, at 22 years old, he is involved in all the Greenpeace Argentina campaigns and supports a team in responding to questions from their social network followers. He also manages the social networks for Greenpeace Colombia.
Bruno balances this work with studying environment sciences at Universidad Nacional del Sur.
Araceli notes Bruno’s story is interesting for several reasons, including how young people are linked to the environment and how Greenpeace can recruit new talent.
“At his age, I was not thinking in terms of organizing an environmental movement in my city,” Araceli tells MobLab, noting the Zero Waste campaign has its own website and is linked with several universities.
Bruno has been attending international meetings around the world, and then comes back to his small Argentinean town and works from home.
Through the Global Alliance for Incinerator Alternatives (GAIA) Bruno attended a global meeting about Zero Waste and Climate in Colombia in 2010. Since then, he says he has made connections to many of the organizations and grassroots groups in Latin America.
In 2011, through support from the Konrad Adenauer Foundation, Bruno took a course on Introduction to local environmental management.
Bruno received a grant to attend the MGCY Youth Blast: Conference of Youth for Rio 20, in June 2012, where he assisted in skill shares about communications and storytelling with others members of NGOs.
This year, through a grant with 350.org, Bruno attended the Global Power Shift in Istanbul, where he joined 500 environmental young leaders and other Greenpeace staff.
As a member of Coalición Ciudadana Anti-Incineracion, Bruno supports their social networks and has assisted at global summits, including the International Solid Waste Association (ISWA) in Buenos Aires.
During a recent trip to Santiago, Chile with Global Alliance for Incinerator Alternatives and Both ENDS Bruno reported on recycling projects, such as Chile’s “La Pintana” which is in a dangerous and low-income neighborhood.
MobLab caught up with Bruno this week via email, and he answered some questions about his work:
MobLab: What are you currently working on that you find most energizing?
Bruno: Now, we are working hard to release our friends and activistas held in Russia for defending the Arctic from oil drilling.
This is very important work that lasts all day. My colleagues and I are trying to use new ways to increase people’s engagement.
MobLab: When it comes to campaigning and mobilisation, what’s your favorite tool or technology?
Bruno: I like Twitter and find it is the best platform to share content quickly and in real time. Twitter allows us to share our actions and inform our followers about what is happening minute-to-minute.
MobLab: What’s the biggest challenge you face doing mobilisation work at Greenpeace?
Bruno: I think the creativity. We always need to create new forms to share our campaigns and finding new tools, messages, designs, et cetera every day is a challenge.
MobLab: What’s coming next (in tech, mobilisation, campaigning) that you’re most excited about?
Bruno: A lot of what’s next isn’t shared because Greenpeace works on a surprise method. But talking about tech, Greenpeace has an excellent app called “Socialité”. Our followers join in the site: socialite.greenpeace.org.ar and help share the campaigns in their social media accounts, like Facebook and Twitter.
MobLab: You’ve been involved in many international conferences including the MGCY Youth Blast Conference of Youth for Rio 20 and the Global Power Shift. How would you describe the current interest and involvement of young people in environmental issues?
Bruno: Young people are every day more grounded in environmental matters. Young people see their communities have problems and that, for example, climate change is affecting their quality of life. Currently the tools to participate and be in contact are much higher and may lead to changes in a simple way, mostly by public pressure.
Conferences such as the Global Power Shift and MGCY enable young people to learn and work in the world as a worldwide network.
Stay connected: @bruno_giambe
Do you have an innovation in mobilisation or people-powered campaigns? Share it with Mob Lab by contacting MobLab@greenpeace.org.