Relationships matter, and 7 other social media lessons from 350.org

Learning

Below is an edited version of a piece originally published on Medium. Read the original here. Decentralize your content creation process. Mix up your content offerings. Remember that strong content doesn’t always mean highly polished. Find your niche. Give special time and energy to high-priority content. Find ways to add value to existing conversations. Never stop experimenting. It’s a constant struggle for non-profits to ensure that their work gets seen on social media, and 350.org is no exception. Recently, we’ve been testing various ways to better reach and engage our audiences, as well as direct people to action. 350.org’s...

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