Author: Ted Fickes

Want to fund the resistance? Test everything.

Case Studies, Testing

Greenpeace UK is testing dozens of form workflows, emails, monthly donor asks, Facebook lead generation and more. Here’s a look at the program, what’s being tested, and how it is spreading across the organisation. Don’t just tell people to test. Help them make it happen. Form optimisation and testing takes real time (and technical resources). Change culture by example: share testing ideas and results across the organisation. Greenpeace UK, one of the largest Greenpeace offices, has for years used direct dialogue/street canvasses and telephone marketing to bring in (and renew) donors. Renewing these supporters online is a challenge. So is...

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CampaignCon 2016: We are here to change the world

Events, Insights

An unprecedented mix of campaigners and activists gathered for CampaignCon last week. We shared expertise, built network strength, and grew the capacity of our campaigns to win at every level. We had a unique opportunity to learn. Campaigning is complex, emotionally draining work. That’s more true now than ever. Every day we face decisions about engaging and mobilising people in fast-changing (and often dangerous) political and technological environments. Over four days we asked questions, taught one another, tested ideas and planned ways to support ourselves, our organisations and our campaigns. CampaignCon is a brilliant mix of people, experience and passion in a beautiful place. – a CampaignCon...

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What’s on the mind of global campaigners?


Over 120 campaigners from 43 countries came together at CampaignCon last week to share expertise, build network strength and grow the capacity of campaigns at all levels – local to global – to take on the big complex problems we’re facing in fast-changing world. The gathering provided a unique opportunity to talk to diverse campaigners from every continent (sans Antarctica) about the needs, ideas and opportunities they’re facing. We gathered over 400 statements on post-it notes spread across dozens of categories. The full list is too long to share but we want to give you an idea of what we heard. Many campaigner...

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CampaignCon 2016 is underway


Over 120 campaigners from 45 countries around the globe have gathered in Catalonia for a sector-wide skills-share on next generation campaigning. We’re talking about mobilisation in a world of shrinking civic space, digital security, how to scale campaigns and launch movements, and talking about new campaigns and mobilisation technologies. There are, of course, many post-it notes representing ideas, learning, innovation and questions. Follow along at #CampaignCon on Twitter and at the CampaignCon page here. Got a question about CampaignCon? Send us a tweet...

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Democratising direct action

Case Studies, People Lead

When the stakes are high, the need for courage is critically important. In this battle, we will need a billion acts of courage to win. – Kumi Naidoo, former Executive Director of Greenpeace International On 4 February, 2016, over 5,000 people took to the streets of Auckland, New Zealand, in a direct action protesting the government’s signing of the Trans Pacific Partnership Agreement (TPPA). Marchers blockaded Sky City, shut down intersections and crowded motorway off-ramps. Jeff Harrison of Greenpeace New Zealand told us that organisers expected a few hundred people. Higher than expected turnout in the face of a large police presence –...

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