Author: Ted Fickes

City of Dreams: How millions are now voting to stop climate change

Case Studies, Insights

In Brazil, there is City of Dreams. It’s a networked campaign for places where diverse groups and people organise and advocate for climate-friendly energy, parks, transportation and waste systems. Local leaders address these issues in elections and policy – guiding national and global governments to take seriously people’s demands for action on climate change. Can you use local politics as a path to engaging millions of people in conversations about climate change policy? That’s the question City of Dreams seeks to answer. Along the way, campaigners are picking up lessons on convening, open campaigning, nimble campaigning and sharing metrics....

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What just happened? A look back at the stories of 2017

Campaigning, Insights

2017 stories that impact campaigns and campaigners. Well, that was a year! Here are some of the stories and themes that shaped global campaigning in 2017, starting with MobLab’s most read pieces and a scan of the articles, ideas and events we shared. What’s missing? Have something to add? Send us a note or hit us up on Twitter with links to share. What you’re reading These are the most-viewed stories MobLab posted this year. Our bots (aka google analytics) seem to be telling us that tangible examples of scaling up campaigns and engaging new people more deeply are...

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CANVAS: Stopping the autocrats with creative activism

Leadership, People Lead

Autocrats are learning fast and obsessed with what they perceive to be the biggest threat to their power: “people power” revolutions. – Srdja Popovic, Center for Applied Nonviolent Action Strategies Last week, MobLab interviewed Srdja Popovic by email. Popovic is co-founder and Executive Director of CANVAS, the Center for Applied Nonviolent Strategies. CANVAS grew out of the Otpor! student movement that helped topple the Serbian dictator Slobodan Milosevic. Using creative subversion, CANVAS is training activists around the world and offering an extensive library of guidance on non-violent action and movement building. Their weekly situation reports update readers on global...

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Using Facebook Live to build and amplify your movement

Learning, Tools

With the right planning, tools and post-action strategy, Facebook Live can be much more than a broadcasting platform. At Netroots Nation 2017, Thais Marques (Movimiento Cosecha) and Yonah Lieberman (IfNotNow) shared their experience using Facebook Live during dozens of direct actions and events since the U.S. election. Their presentation [PDF] offers a guide to Facebook Live strategy before, during and after your event, provides gear resources and other tips. Create an absorption point: a way for people to engage in your work during/after the FB Live event. Use pre-recorded content to fill in the dull moments. Have someone offsite to...

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Want to fund the resistance? Test everything.

Case Studies, Testing

Greenpeace UK is testing dozens of form workflows, emails, monthly donor asks, Facebook lead generation and more. Here’s a look at the program, what’s being tested, and how it is spreading across the organisation. Don’t just tell people to test. Help them make it happen. Form optimisation and testing takes real time (and technical resources). Change culture by example: share testing ideas and results across the organisation. Greenpeace UK, one of the largest Greenpeace offices, has for years used direct dialogue/street canvasses and telephone marketing to bring in (and renew) donors. Renewing these supporters online is a challenge. So is...

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