Six trees, collaborative tech and people power

Campaigning, Case Studies

Ryan Mearns, a Campaign Director at New Zealand’s ActionStation, shares his experience with a fast-growing community campaign to save six heritage Pohutukawa trees in Auckland. Like many campaigns that rapidly grow online through email and social media, the Powhutukawa campaign struggled to give interested people meaningful ways to get involved on the ground. Mearns used collaborative tech, in this case Loomio, to help scale engagement. At New Zealand’s ActionStation, where I work as a campaign director, we’re grappling with how to transfer the scalability of our online campaigns into the everyday world where people live. After all, most problems are solved...

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