How to build public support with personal stories

Campaigning, Insights

Campaigners know from experience and training that personal stories hold great potential power. We often labor over edited narratives and highly produced videos in hopes of maximising the impact of stories. Sometimes, it’s worth stepping aside, allowing the storyteller to speak, and focusing on providing a platform for action. Nicole Hod, Deputy Director of ANU-Making Change, shares her organisation’s experience with the power of personal stories.  Stories matter – even more than production. Step aside and let the storyteller tell her story. Do what you do best – organise and create a platform for people to act on the...

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