Author: Michael Silberman

Your location could save the world

Campaigning, Insights

If you need a shock-therapy reminder of the accelerated pace of change around us these days, attending a conference on mobile, mapping, and location-based technologies would be a great place to start. Here’s what I see coming for campaigners after a few days at the O’Reilly Where Conference. 1. Death of the “check-in” gives way to constant location sensing Imagine heading out for a run or ride with your mobile phone. You’ve already been using the built-in GPS to map your run, track your speed, or (my favorite) compete with others who have taken the same path. But something different happens when you...

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Innovating Campaign Actions: Bridging online and offline mobilisation (VIDEO)

Campaigning, Insights

This week, the global Actions community within Greenpeace is coming together to share best practices and lessons learned from recent campaigns. These are the people who coordinate the bold, iconic (and often high risk) actions that set Greenpeace campaigns apart and inspire others to take action. Thijs Notenboom, the Head of Actions at Greenpeace International, coordinates this global community of actions campaigners and is playing an important role in helping the global organisation think about how to bridge digital mobilisation with offline action to achieve greater impact. In the clip below, Thijs talks about three ways to innovate on the classic real world “actions” model: remote participation: an online activity can now have an immediate and direct impact on real-world actions (e.g closing of a gate or pipe via steps or clicks) mobilising more people: rapid communication tools linking supporters or individuals to actions can mobilise people in record time– to get people  in the streets or invite them to join a Greenpeace campaign action (eg. Greenpeace Germany mobilised many people to make a 200,000-person human chain between two power plants) crowd-powered research: we can work with our global online supporters community to help build intel that powers campaign actions (e.g. does anyone know anyone who could tell us where the oil rig is heading?) Thijs also sends an important message to digital campaigners and digital mobilisation pros: to achieve truly...

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Attendees (& Kumi) share expectations for Digital Mobilisation Skillshare (VIDEO)

Insights

What would you most hope to take away from the opportunity to spend six days with some of the most creative and experienced people working in citizen engagement and mobilisation campaigns? That’s one of the questions we put to people coming to the first global Digital Mobilisation Skillshare that kicks off next week. Here’s what some of those coming to the skillshare told us they’re expecting. But first! We also spoke with Kumi Naidoo, Executive Director of Greenpeace International, about his expectations for the event. Kumi didn’t mince words in describing his hopes that people think big: “The skillshare is a critical...

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Coming soon: GP's first Global Digital Mobilisation Skills Share

Events

We’ve heard loud and clear from conversations with people across Greenpeace that despite all the digital tools and toys available to us, the very best way for our growing community of mobilisation pros to learn and sharpen our skills is by spending time with one another. That’s why over 100 leaders in supporter engagement and digital mobilisation from inside and outside Greenpeace will gather in the Netherlands in just a few weeks (26 Feb – 02 Mar) for our first Digital Mobilisation Skills Share (DMS). Each person there will be someone working deeply in campaigns, digital media, and online or offline...

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Digital as a mobilising mindset, not a toolset, for Greenpeace Chile

Campaigning, Insights

How did Greenpeace Chile welcome a new energy minister with some 40,000 “quit coal” twitter messages, and get on TV? “Being digital is an attitude,” and about “thinking in a different way” — not an investment in “smartphones and Macs” explains Greenpeace Chile Executive Director Matias Asun. Most NGOs, Executive Directors, and even brands will tell you that being on social media and attracting followers is a good thing, but they’re often unclear why or how these new platforms  can help them achieve their goals. Matias (@matiasasun), however, doesn’t mince words about how Twitter and social media strengthens his work. Listen in to find out how Matias and his small team takes advantage of social media to engage everyone from his own staff to campaign opponents. Then see below for our take-aways. So what can we learn from Matias’ approach to twitter? Here’s our take. Matias’ full embrace of digital means… Hijacking the news cycle :: By responding or reacting to news as soon as it’s announced (tweeting from the bar), Matias and his team show us what “rapid response” means in the digital age. By moving quickly — and perhaps less formally by not developing a full press release — he was able to influence not only broadcast media’s account of the story but also gain traction and build support online. Losing control, intentionally :: The goal, Matias explains, is not...

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