Author: Michael Silberman

The Mobilisation Reader: 12 Must Reads

Insights

If you could give 130 digital campaigners and emerging mobilization pros from every part of the world a single “must read” book or article to read to deepen their knowledge and expand their horizons of participatory, net-centric, people-powered campaigning, what would it be? We scanned our bookmarks. We talked to colleagues, friends and other practitioners, and here’s what we winnowed the list down to. What’s missing? What’s here that shouldn’t be? Please add your notes in the comments so that we can keep improving and updating the list. In the meantime, this is what many of our staff and...

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Three trending innovations in mobilisation, from Greenpeace and its allies

Campaigning, Insights

Co-authored by Marianne Manilov and Bron York. Earlier this year, The Mobilisation Lab at Greenpeace partnered with The Engage Network to embark on a 4 month community-wide listening to collect “bright spots” or positive trends and stories in Greenpeace’s global mobilisation efforts — and to surface innovations in people-powered campaigning that can help Greenpeace and its allies win bigger. Here are three of the most promising and exciting trends that we see emerging: People-sourced campaigns Supporter consultation Powerful people networks to deliver powerful results (You can watch the full Innovations in Mobilisation presentation that Greenpeace staff are using with...

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Campaigners in China: social media plays critical role in social action (VIDEO)

Campaigning, Insights

For being the world’s most populous and fastest growing economy, it’s astonishing how little the rest of the world seems to know about How Things Work in China. That’s just one of the reasons why I was so enthusiastic about visiting China for the first time. China represents, in many ways, ground zero for our world’s greatest challenges — from transitioning our planet to a clean energy economy, to feeding our growing population with safe foods and sustainable agriculture, to ensuring that we can produce clothes and other necessities without the toxic chemicals that destroy communities. For any campaigner working...

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Innovations in Mobilisation presentations, conversations taking place across global Greenpeace

Campaigning, Insights

Quick update here on a major project, Innovations in Mobilisation, that we’ve been working on for the better part of this year in partnership with The Engage Network. The goal was to collect “bright spots” or positive trends and stories in Greenpeace’s global mobilisation efforts — and to surface innovations in mobilisation that will help Greenpeace and its allies win bigger. We’ll post a recap of take-aways soon, but in the meantime we’ve been supporting staff around the world who have stepped up to deliver the presentation locally and host a conversation on the topic. Thanks to these leaders, teams in 16 countries have now engaged with the presentation — and 10 more are planned for the next 60 days. The majority of you who gave the presentation even took the time to localize the presentation and share notes of the follow-0n discussion. (Staff can download the presentation here. Others can watch a recorded version here.) Here’s a snapshot of the conversations sparked by these local presentations: We also had a great discussion at the end about mobilising being at the heart of our activities. I must say GP is really in a different place than it was even 3 years ago. 3 years ago we had people going into hysterics about mobilising and us being part of the movement Now the debate is about how we are going to do it. The best part for...

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The Power and Responsibility of Social Influence Data

Insights

Did you realize that a Klout score of 40 or more will get you into a Cathay Pacific’s first class lounge at San Francisco International Airport? You don’t even need to be flying on a Cathay ticket. Or how about a free upgrade at the Palms Hotel in Las Vegas? If Klout’s algorithm reveals that you can influence others online and drive action on social networks, those bath salts could be yours. From frequent shopper programs to Facebook “likes,” we all generate treasure troves of data for businesses, politicians, and NGOs — anyone interested in our time or money....

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