Author: Michael Silberman

5 ways campaigning organisations are getting real about people power

Campaigning, People Lead

What does people power really look like in the day to day work of building and running campaigns? I had the privilege of exploring how several winning campaigners are engaging people and building power last month at Blueprint for a Great Democracy, hosted by Common Cause: Greisa Martinez (Advocacy Director at United We Dream Network), Ruth Martin (Senior Campaign Director at MomsRising) and Anastasia Khoo (Chief Marketing Officer at Human Rights Campaign). Here are my five key insights from campaigners at the session. Read on to hear more about how panelists apply these principles in their work (video of the full session is embedded below). Collective identity...

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Product teams: The next wave of digital for NGOs?

Insights, Leadership

We’ve reached a fascinating point in the evolution of technology within nonprofit and social change organisations: everyone we work with at Greenpeace and beyond seems to agree that digital has a critical role to play, but many struggle to find the staffing models and structures that enable their technology to truly thrive. So we asked Sam Dorman to speak with us about his experience helping the Iraq and Afghanistan Veterans of America (IAVA) put a digital “product team” in place. Sam, a technology consultant who has worked closely with IAVA for years, reflected on how the product team approach...

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What “new power” means for campaigners

Insights, Leadership

From Tahrir Square to Ferguson, from Hong Kong to Istanbul, it’s no secret that powerful protests are rapidly scaling up and drawing strength from increasingly connected populations locally and globally. As we’ve tracked here before, the barriers to entry for social impact are getting lower each day. As the supercomputers in our pockets become more affordable and tools to organise, communicate and fundraise increasingly more powerful, we’re seeing exponential growth in people-powered (and people-led) campaigns. This rapidly evolving landscape is dramatically affecting the ways campaigning organisations like Greenpeace think and work. Our friends Jeremy Heimans (Purpose) and Henry Timms (92nd...

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The Mobilisation Reader: 12 Must Reads

Insights

If you could give 130 digital campaigners and emerging mobilization pros from every part of the world a single “must read” book or article to read to deepen their knowledge and expand their horizons of participatory, net-centric, people-powered campaigning, what would it be? We scanned our bookmarks. We talked to colleagues, friends and other practitioners, and here’s what we winnowed the list down to. What’s missing? What’s here that shouldn’t be? Please add your notes in the comments so that we can keep improving and updating the list. In the meantime, this is what many of our staff and...

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