Author: Michael Silberman

Big gaps in next generation advocacy training and digital campaigns support; some first steps

Insights, Leadership

Earlier this year, in the face of increasing threats to democracy, free speech, and progressive social change, our team faced unprecedented demand from global progressive leaders and change-makers to rapidly accelerate skill building and knowledge exchange for modern campaigning. As we looked to partners and allies to figure out how we collectively scale up our work equipping individuals and organizations with the strategies, tools, and tactics they need to thrive in the digital era, we soon realized that we don’t have nearly the collective capacity to meet the needs of today’s progressive movements. To figure out how to meet...

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5 ways campaigning organisations are getting real about people power

Campaigning, People Lead

What does people power really look like in the day to day work of building and running campaigns? I had the privilege of exploring how several winning campaigners are engaging people and building power last month at Blueprint for a Great Democracy, hosted by Common Cause: Greisa Martinez (Advocacy Director at United We Dream Network), Ruth Martin (Senior Campaign Director at MomsRising) and Anastasia Khoo (Chief Marketing Officer at Human Rights Campaign). Here are my five key insights from campaigners at the session. Read on to hear more about how panelists apply these principles in their work (video of the full session is embedded below). Collective identity...

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Product teams: The next wave of digital for NGOs?

Insights, Leadership

We’ve reached a fascinating point in the evolution of technology within nonprofit and social change organisations: everyone we work with at Greenpeace and beyond seems to agree that digital has a critical role to play, but many struggle to find the staffing models and structures that enable their technology to truly thrive. So we asked Sam Dorman to speak with us about his experience helping the Iraq and Afghanistan Veterans of America (IAVA) put a digital “product team” in place. Sam, a technology consultant who has worked closely with IAVA for years, reflected on how the product team approach...

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What “new power” means for campaigners

Insights, Leadership

From Tahrir Square to Ferguson, from Hong Kong to Istanbul, it’s no secret that powerful protests are rapidly scaling up and drawing strength from increasingly connected populations locally and globally. As we’ve tracked here before, the barriers to entry for social impact are getting lower each day. As the supercomputers in our pockets become more affordable and tools to organise, communicate and fundraise increasingly more powerful, we’re seeing exponential growth in people-powered (and people-led) campaigns. This rapidly evolving landscape is dramatically affecting the ways campaigning organisations like Greenpeace think and work. Our friends Jeremy Heimans (Purpose) and Henry Timms (92nd...

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