Author: MobLab Team

A mobilisation strategy for Greenpeace? Meeting recap (video).

Insights

Last week, a number of us already working on mass mobilisation at Greenpeace came together to look at how our various projects and programs fit together and how it could add up to a global strategy for Executive Directors to review at their next meeting (the “EDM”). The video below is our attempt at summarizing that conversation. We looked at mobilisation as it relates to all phases of communications, digital campaigning, volunteer coordination and our values-driven segmentation that strives to have us thinking about people’s needs, not just Greenpeace’s. Mobilisation in the future, as Pascal Husting spoke about recently, means working alongside...

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Campaigning with People: Pascal Husting, Greenpeace Intern’l Programme Director, on mass mobilisation

Insights

What does mobilisation mean now, in the midst of Occupy, the Arab Spring and other current events? How has mobilisation at Greenpeace changed compared to 40 years ago when Greenpeace started or even compared to just a decade ago? What role will the digital realm play in campaigns from now on? These are some of the questions we recently covered in a visit with Pascal Husting, the new International Programme Director at Greenpeace, to discuss the future of campaigns and how digital mobilisation is affecting Greenpeace. Pascal was most recently the Executive Director of Greenpeace France. Video of the conversation...

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Creative Volunteers Run Networks to Engage Citizens in Policy Change

Case Studies, People Lead

Part of the challenge facing digital campaigners at Greenpeace and other organizations is creating and supporting opportunities for creative volunteers and other people to engage more deeply with campaigns. In many organizations, you have just two options outside of donating money: one click to sign a petition, or invest in days or weeks of training to become a trusted, skilled volunteer. But increasingly we’re seeing Greenpeace organizations collaborating more with supporters and even asking supporters to assume more ownership for campaigns. In an effort to uncover, document and share these innovative mobilisation strategies within the global Greenpeace network, we’ve...

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