Author: MobLab Team

Greenpeace and the Great Transition: Global change through communication and campaigning

Insights

We recently spoke with Inge Wallage, International Communications Director at Greenpeace, about global change and Greenpeace. Inge shared insights into communicating to empower people-powered change in a time of great transition.  How important is communication in creating change? Communications are essential. A great campaign backed with studies and hard facts threatens to fail if it does not have an effective and emotive communications strategy. What is the most concerning, yet inspiring issue for you at the moment? The realisation that “We have won many victories, but we are losing the planet.” This quote by Gus Speth from Yale University is both...

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Meet the Mob Squad: Akshey Kalra

Insights

When we caught up with Akshey Kalra, he filled us in on his current focus as Online Offline Campaigner at Greenpeace in India. Akshey is working on the online-offline strand of the biggest project in India — getting a moratorium on mining that nation’s biologically diverse forests. Basically, keep large-scale coal mining from destroying forests.

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Meet the Mob Squad: Ramy Barhouche

Insights

The Mob Squad is a rapidly growing community of staff at Greenpeace and among our allies dedicated to people-powered campaigning and the arts and sciences of supporter mobilisation. We’re profiling as many Mob Squaders as we can to learn more about their lives and work. Check out all the profiles. Ramy Barhouche is a people person bringing people power to campaigns from the Arctic to the Mediterranean How many people have followed a path from sandwich maker  to mobilisation leader at Greenpeace in Lebanon? We don’t know the answer to that question but our estimate is one and his...

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Raiding the news cycle to raise awareness in Mexico (VIDEO)

Case Studies

Takeaways Works with the news cycle. People are asked to “vote” to support Cabo Pulmo, a nod to this year’s high profile presidential election. Celebrities engaged and having fun. It’s not just a gloomy story of environmental destruction. Integrated offline/online activities. At launch, the campaign set up “polling” places around Mexico to let people vote offline. People can also download materials to collect votes, register events they organize, and upload photos. UPDATE (28 Mar, 2012): Earlier today, Hector Magallon of Greenpeace Mexico (hear him talking about a similar campaign below), told us that a group of activists unfurled a...

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How Big is Yours? Fighting for Undersized Fish in Turkey (a Mobilisation Lab Campaign Case Study)

Case Studies

Oceans without fish– a potential reality when young fish are overharvested. This is the story of how a campaign to end overfishing implemented innovative strategies to reach millions of unlikely supporters, turn citizens into activists, and change public policy to protect three threatened fish species. Read the full Case Study now ->  Many integrated channels. It’s often necessary to use many communications channels to reach new people. Humor. Done right, humor can help connect to new and larger audiences. Adaptability & Experimentation. Celebrity sex videos, crowdsourced ad funding, virtual pet fish: the campaign was willing to try, innovate, learn...

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