Author: Monica Davies

Equal access with mobile campaigning

Campaigning, Insights, Learning

The internet is creating a global community on a huge scale, but it’s still a remarkably exclusive thing to get access to. Take South Africa as an example: according to recent data, 92% of the country’s adult population currently uses mobile phones, but only 69% use smartphones, and vastly fewer use laptops or tablets (20% and 10% respectively). Only 24% of the population use social media. Desktop internet and smartphone access is limited around the world SMS and USSD messaging is often best way to reach people CampaignCon 2017 participants share lessons for winning mobile campaigns Device usage trends in...

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