Testing all the things: Big Clean Switch using market insights to change behaviour

Case Studies, Insights

Big Clean Switch is making clean energy exciting for jaded UK customers. How? It started by using market research to unlock the reasons why people don’t follow through with the seemingly simple act of switching to a clean energy provider. But what if research shows that people believe switching to clean energy is a great idea but nobody switches? What if clean energy advocacy organisations have been frustrated by the difficulty of getting people to switch? Opinion surveys consistently show that a majority of people in the UK support clean energy yet only around 250,000 households — less than...

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