Growth hacking for NGOs: Building movements with volunteers

Leadership, People Lead

If you spend five minutes in the company of software entrepreneurs, you’ll hear the phrase “growth hacking.” It refers to a mixed bag of experimental strategies and tactics that startups use to grow quickly and exponentially. So, what does growth hacking look like in the nonprofit world? Our research for Beyond the First Click: How today’s volunteers build power for movements and NGOs began with a phone call to author and academic, Hahrie Han. While studying civic engagement models for a recent book, she discovered that orgs that blend “mobilizing” and “organizing” techniques can engage people at scale more quickly....

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