Measure your Mission: Beyond vanity metrics

Learning, Measurement, Resources

This guest post by Jackie Mahendra, Director of Strategic Collaboration at Citizen Engagement Laboratory, first appeared on Medium. How do you know if your work is working? For those of us at mission-driven organizations, this is a critical question and one that is much harder to answer than it may appear. What we should measure and why is a question that leaders in the digital campaigning sector are currently struggling to answer. It turns out that understanding whether a strategy is actually moving you closer to your mission requires a lot more than counting the easiest-to-track numbers, or “vanity...

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