New global online network is powering grassroots-led campaigns

People Lead, Tools

Greenpeace Greenwire, a community platform and social network is – slowly and subtly, but surely – changing the way Greenpeace activism works around the globe. Countries with live Greenwire hubs include the United States, India, Russia, the Netherlands, Belgium and the UK. Another 14 hubs are on schedule to go live by mid-2015 – Indonesia, Thailand, Brasil, and Canada among them – with more to follow.

So far, Greenwire has delivered on its promise to make activism with Greenpeace more grassroots. Greenpeace Greenwire allows volunteers to more easily sign up with Greenpeace, facilitates data collection, provides a Greenpeace presence in cities that don’t have Greenpeace staff, and frees up time for hired employees to focus on community-building instead of administration. It has also helped campaign staff and street fundraising teams better connect to the grassroots.

Greenwire hasn’t been without it’s struggles, also, and we dive into what’s been learned as the network has expanded and been more involved in campaigns this year.

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