Bring on the people: Opening up non-violent direct action

Campaigning, People Lead

In March 2016, Greenpeace New Zealand (GPNZ) called on members of the public to blockade the annual New Zealand Petroleum Conference in Auckland. The action marked one of the first times a Greenpeace office invited the general public to directly participate in non-violent direct action (NVDA). Many did not have a prior relationship with Greenpeace nor any NVDA experience. Some organisers had participated in a prior open action coordinated by a coalition of activists and groups (read more about that here) but this action was Greenpeace New Zealand’s first attempt at running a public NVDA.  By opening up the action, GPNZ sought to enable and empower...

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