How volunteers can make peer-to-peer texting campaigns even more powerful

Insights, Tools

Person-to-person (P2P) text messaging can be an effective campaigning tool in an increasingly noisy world. What can make it even more effective? Volunteers. Daniel Souweine knows this well. He ran the first nationwide P2P texting program on U.S. Senator Bernie Sanders’ 2016 presidential campaign. Since then, he has worked closely with dozens of such programs as the CEO and co-founder of P2P texting platform Relay. Below, he explains why you should consider creating space for volunteer texters and offers seven tips for doing it right. Volunteers love texting. It’s a way to contribute that easily fits into their lives. Authentic...

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