Detangling Digital


Has the concept of a centralised digital department outlived its usefulness? Here, Sam Dorman and Chris Zezza of The Build Tank outline a model for approaching digital across organisations in a more integrated way – and ultimately creating and supporting campaigns and projects with the freedom, skills and support needed for high impact. Detangling Digital first appeared on The Build Tank. If you ask five or ten different digital directors what their scope/remit is, the answers will be all over the map. You see completely different meanings of a digital department from organisation to organisation. In some cases it...

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