Virtual reality gets real in latest campaigns

Case Studies, Tools

Since the first mission to remote Amchitka, Alaska, in 1971, Greenpeace has heightened awareness by pushing the boundaries of reporting. Storytelling – and bringing people into the conversation about what’s at stake – is always evolving as technologies, cultural sensitivities, and the problems themselves shift. This summer, in keeping with this evolution and tradition of experimentation, Greenpeace launched A Journey to the Arctic. The project was the organisation’s first virtual reality (VR) campaign about the rapid and devastating impact of climate change in the Arctic. Using new technology – not to mention an expensive and uncharted one that asks viewers to...

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