Author: Ben Simon

5 things we learned by analysing lots and lots (and lots) of Facebook data

Measurement, Testing

Last year, our friends at Crowdtangle offered to let MobLab dig through some of their aggregate data about the performance of individual posts on public pages to see if we could find anything interesting. We jumped at the chance, looking through every post in the month of April from 572 different pages — 107,657 total posts — with an eye toward any interesting trends or takeaways we could find. When we want to find patterns and lessons in that much data we like to pull it all into a big bucket and dump it into a statistical analysis package (R is...

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Responsiveness roundup

Campaigning, Insights

Moving nimbly and strategically — fast feet! — is a crucial part of effective campaigning. It’s something Greenpeace already does — and something we must do more of to win bigger in the future. The “responsiveness roundup” will tell the story of just a few of the campaigns from the past weeks where fast feet played a crucial role. Got more campaigns we’re missing, or ones from other organizations? Let us know in the comments! Thai Oil Spill Just a couple week ago, an oil platform in the Gulf of Thailand spilled an estimated 50,000 liters of oil in...

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Tanked! And that's a good thing

Campaigning, Insights

Failing sucks. And admitting to failing? Often even harder. It’s something a lot of non-profits struggle with — either out of a desire not to hurt feelings, because of fuzzy goals that allow you to claim success no matter what, or just because no one likes to admit they were wrong. But the thing is — failing is crucial. We all recognize that even if we’re winning individual battles, we need to win bigger and faster to actually create the world we want to see. That means we need to try new and different things — and if you’re...

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Netroots Nation 2013 wrap-up: New tools, and a whole lotta climate fighters

Insights, Tools

Hello mobilisers! I just started with the Mobilisation Lab — my most recent previous experiences have been with Mozilla and the Obama campaign organization — and I’m very excited to bring that experience to Greenpeace and the environmental movement more broadly. If you’re interested, please feel free to read my bio or the blog — Engaging Openly — that documents some of my work at Mozilla. I consider myself part of the community of technologists and organizers in the US who come from politics but now work in all forms of social change, and for that reason I was...

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